BORYSOVA, T. et al. 2023. MARKETING MANAGEMENT AND MEASURES TO REDUCE PERCEIVED RISK IN BUSINESS: AN ANALYSIS OF INTERCONNECTION. Herald of Khmelnytskyi National University. Economic sciences. 322, 5 (Sep. 2023), 100–103. DOI:https://doi.org/10.31891/2307-5740-2023-322-5-15.