OLIINYK, A. et al. 2025. CREATIVE MANAGEMENT AND STRATEGIC MANAGEMENT AS FACTORS IN FORMING A POSITIVE IMAGE OF A MODERN ENTERPRISE. Herald of Khmelnytskyi National University. Economic sciences. 348, 6 (Dec. 2025), 333–338. DOI:https://doi.org/10.31891/2307-5740-2025-348-6-48.