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IVANECHKO, N. and OKONSKYI, M. 2025. THE IMPACT OF CHANGING CONSUMER BEHAVIOR ON THE MARKETING COMMUNICATION POLICY OF SPORTS AND ENTERTAINMENT COMPLEXES. Herald of Khmelnytskyi National University. Economic sciences. 344, 4 (Aug. 2025), 177–181. DOI:https://doi.org/10.31891/2307-5740-2025-344-4-23.