[1]
ANHELKO, I. 2025. THE ROLE OF DIFFERENTIATION OF GOODS AND ITS IMPACT ON THE EFFECTIVENESS OF THE MARKETING STRATEGY OF THE ENTERPRISE. Herald of Khmelnytskyi National University. Economic sciences. 340, 2 (Mar. 2025), 115–119. DOI:https://doi.org/10.31891/2307-5740-2025-340-18.