YAKIVCHENKO, A. 2025. GROWTH HACKING AS A TOOL FOR ENSURING THE DEVELOPMENT MODEL OF INNOVATIVE MARKETING IN AN INDUSTRIAL ENTERPRISE. Herald of Khmelnytskyi National University. Economic sciences. 338, 1 (Jan. 2025), 343–353. DOI:https://doi.org/10.31891/2307-5740-2025-338-51.