SIRENKO, S. 2022. PROMOTION OF PRODUCTS SALES AS A WAY TO OVERCOME THE COMMUNICATION GAP IN THE RELATIONSHIP BETWEEN RETAILERS AND CONSUMERS. Herald of Khmelnytskyi National University. Economic sciences. 306, 3 (May 2022), 240–245. DOI:https://doi.org/10.31891/2307-5740-2022-306-3-35.