RODIONOV, Sergii. EVOLUTION OF SEARCH ENGINE OPTIMIZATION AS A FACTOR IN INCREASING INTERNET MARKETING EFFECTIVENESS IN AN AI ENVIRONMENT. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 354, n. 3, p. 173–177, 2026. DOI: 10.31891/2307-5740-2026-354-22. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2769. Acesso em: 13 nov. 2026.