DRUZHYNINA, Viktoriya; ZAHORIANSKA, Olena; DAVYDIUK, Lydmila; KALGA, Olha. DIGITAL TRANSFORMATION OF DISCOUNT RETAIL CHAINS: HUMAN RESOURCE MANAGEMENT, BUSINESS PROCESSES, AND COMMUNICATION PLATFORMS. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 354, n. 3, p. 12–19, 2026. DOI: 10.31891/2307-5740-2026-354-1. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2618. Acesso em: 13 nov. 2026.