DRUZHYNINA, V., ZAHORIANSKA, O., DAVYDIUK, L., & KALGA, O. (2026). DIGITAL TRANSFORMATION OF DISCOUNT RETAIL CHAINS: HUMAN RESOURCE MANAGEMENT, BUSINESS PROCESSES, AND COMMUNICATION PLATFORMS. Herald of Khmelnytskyi National University. Economic Sciences, 354(3), 12-19. https://doi.org/10.31891/2307-5740-2026-354-1