BILETSKA, I. 2026. STRATEGIC PRIORITIES OF INNOVATION MANAGEMENT AND CHANGE MANAGEMENT IN THE SYSTEM OF INCREASING THE COMPETITIVENESS OF THE ENTERPRISE. Herald of Khmelnytskyi National University. Economic sciences. 354, 3 (May 2026), 389–394. DOI:https://doi.org/10.31891/2307-5740-2026-354-54.