KAPINOS, H. et al. 2026. THE ROLE OF OPERATIONAL PROCESS EFFICIENCY IN ENSURING LONG-TERM COMPETITIVENESS AND STRATEGIC BUSINESS DEVELOPMENT. Herald of Khmelnytskyi National University. Economic sciences. 354, 3 (May 2026), 231–239. DOI:https://doi.org/10.31891/2307-5740-2026-354-31.