CHOBITOK, V. and HNATCHENKO, Y. 2026. INNOVATIVE-ADAPTIVE APPROACHES TO FORMING AN EFFECTIVE ENTERPRISE MANAGEMENT SYSTEM IN THE CONDITIONS OF DIGITAL TRANSFORMATION: THEORETICAL ASPECTS. Herald of Khmelnytskyi National University. Economic sciences. 354, 3 (May 2026), 120–128. DOI:https://doi.org/10.31891/2307-5740-2026-354-15.